Joe Patti arrived in Pensacola from Sicily in the 1920s. He fished for shrimp, opening his namesake fish market in 1935. Today, it is a Pensacola institution. When we visit Laura's folks, we always try to shop at Joe Patti's Seafood, because it is one of the finest fish markets in the country.
No kidding. The amount and variety of seafood sold here is staggering. Nine years ago (the only numbers I could find) the sales volume was $14 million.
I tagged along with Laura and her mom early one morning as they shopped for dinner.
I have never found anything so fresh as these redfish in San Miguel de Allende, but then our town is located in Mexico's midwest, hours from any fishing port. People tell me the fishmonger at the tianguis is good, but buying from him requires a leap of faith I have been unable to make. Things run downhill from there: the seafood composting at Soriana perfumes the entire supermarket.
Joe Patti's sells a half-dozen species of shrimp, either cooked or uncooked, shelled or not, with or without heads. They sell more varieties of just shrimp than all of the kinds of seafood offered at Mega.
I've never seen wild-caught salmon in Mexico. We only get fish that were farmed in Chile. And look at those prices! The Sonoma Market in California sells salmon for three times as much.
I don't know what mullet gizzards are. No doubt they're a bargain at $3 per pound. I'm game to try some, if I only knew how to prepare them.
Blue crabs are caught locally. Customers take the ones the counterman selects. You don't get to pick the ones you want for only a dollar each.
Frank Patti, son of founder Joe, is a no-nonsense kind of guy. He sets the rules for his customers (like no picking) and shows them exactly what to expect when they ask to get their fish cleaned.
Make sure you ask for the backbones, and expect to pay 40¢ per pound to have the black cleaned out of the bellies, whatever that is. Oh, and keep in mind that once your fish is cleaned, it's yours. No backing out.
Customers take their dripping, fishy purchases to a bank of checkout stands where everything is weighed and priced, and packed in ice for the ride home. Forgot to bring your cooler? Cheap Styrofoam ones are for sale at nominal prices. A sobering refund policy greets purchasers: it features the word "no."
Nobody is put off by Frank's rules. The fish is too good and the prices are right.
The store sells more than fish. A "gourmet" section offers spices and condiments, breads and cheeses.
Here's a typical offering:
They still operate their own fishing boat, but much produce is bought from local fishermen who transfer their catches right onto Joe Patti's dock where it travels about twenty feet to the store's counters. Fish doesn't get any fresher than that.
Joe Patti's is a major tourist attraction. But for locals, it's just the place they buy their fish. Lucky Pensacolans.